I started my career as an Advertising Art Director working for agencies in the NY, NJ, and Philadelphia metropolitan areas. I was very fortunate to have the privilege of working with some very talented designers, copywriters, illustrators and photographers, and together we produced some great work.
While raising a family, freelancing and volunteering became my focus. I launched The Beth-Ann Alternative (formerly Belthoff Design) and provided freelance creative expertise to local businesses in and around Pittsburgh, PA; Tampa, FL; Baton Rouge, LA; and Northern NJ.
In 2013, my first children’s book Porcupine Penny was published. It’s a story that was crafted by necessity while trying to help my children sleep in their own beds. This sparked a love of writing and storytelling, that I believe was always there. I try to bring creativity to all I do, and I’m still weaving stories to address issues that are important to preschool children.
Presently, I’m on a mission to assist clients in producing written material that clearly communicates their message. The Beth-Ann Alternative can help you with your writing and editing needs. Feel free to reach out; I’ll be happy to assist you.
Beth-Ann Belthoff
The Beth-Ann Alternative
babelthoff@gmail.com